{"id":22637,"date":"2020-04-22T15:41:52","date_gmt":"2020-04-22T15:41:52","guid":{"rendered":"http:\/\/www.drivelife.it\/news\/?p=22637"},"modified":"2020-04-22T15:45:09","modified_gmt":"2020-04-22T15:45:09","slug":"design","status":"publish","type":"post","link":"https:\/\/www.drivelife.it\/news\/2020\/04\/22\/design\/","title":{"rendered":"IL DESIGN"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\" data-amp-lightbox=\"true\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"665\" src=\"http:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-92-1000x665.jpg\" alt=\"\u00a9lucaromanopix\" class=\"wp-image-22638\" srcset=\"https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-92-1000x665.jpg 1000w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-92-620x413.jpg 620w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-92-768x511.jpg 768w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-92-1536x1022.jpg 1536w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-92-2048x1363.jpg 2048w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-92-640x426.jpg 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>MAZDA 3 \/ \u00a9lucaromanopix<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-gallery columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/i1.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-22-scaled.jpg?fit=1000%2C665\" alt=\"\" data-id=\"22639\" data-full-url=\"https:\/\/i1.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-22-scaled.jpg?fit=2560%2C1703\" data-link=\"http:\/\/www.drivelife.it\/news\/?attachment_id=22639\" class=\"wp-image-22639\" srcset=\"https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-22-scaled.jpg 2560w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-22-620x413.jpg 620w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-22-1000x665.jpg 1000w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-22-768x511.jpg 768w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-22-1536x1022.jpg 1536w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-22-2048x1363.jpg 2048w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-22-640x426.jpg 640w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/i1.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-27-scaled.jpg?fit=1000%2C665\" alt=\"\" data-id=\"22640\" data-full-url=\"https:\/\/i1.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-27-scaled.jpg?fit=2560%2C1703\" data-link=\"http:\/\/www.drivelife.it\/news\/?attachment_id=22640\" class=\"wp-image-22640\" srcset=\"https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-27-scaled.jpg 2560w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-27-620x413.jpg 620w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-27-1000x665.jpg 1000w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-27-768x511.jpg 768w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-27-1536x1022.jpg 1536w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-27-2048x1363.jpg 2048w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-27-640x426.jpg 640w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/i2.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-52-scaled.jpg?fit=1000%2C665\" alt=\"\" data-id=\"22641\" data-full-url=\"https:\/\/i2.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-52-scaled.jpg?fit=2560%2C1703\" data-link=\"http:\/\/www.drivelife.it\/news\/?attachment_id=22641\" class=\"wp-image-22641\" srcset=\"https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-52-scaled.jpg 2560w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-52-620x413.jpg 620w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-52-1000x665.jpg 1000w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-52-768x511.jpg 768w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-52-1536x1022.jpg 1536w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-52-2048x1363.jpg 2048w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-52-640x426.jpg 640w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1704\" src=\"https:\/\/i2.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-110-scaled.jpg?fit=1000%2C666\" alt=\"\" data-id=\"22642\" data-full-url=\"https:\/\/i2.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-110-scaled.jpg?fit=2560%2C1704\" data-link=\"http:\/\/www.drivelife.it\/news\/?attachment_id=22642\" class=\"wp-image-22642\" srcset=\"https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-110-scaled.jpg 2560w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-110-620x413.jpg 620w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-110-1000x666.jpg 1000w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-110-768x511.jpg 768w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-110-1536x1022.jpg 1536w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-110-2048x1363.jpg 2048w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-110-640x426.jpg 640w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/394958434\n<\/div><figcaption>BREVE STORIA, MAZDA 3 \/ \u00a9lucaromano<\/figcaption><\/figure>\n\n\n\n<p><strong>Mazda vince il design award.<\/strong>\u00a0<br>Ok.\u00a0<br>Mazda, e con Mazda, molte case automobilistiche esprimono design di fascino.\u00a0<br>La spinta alla magnificenza parte dai concept.\u00a0<br>Vetrine della capacit\u00e0 immaginifica del <em>titolare<\/em> del centro stile.\u00a0<br>E bravi sono in tanti.\u00a0<br>Poi c\u2019\u00e8 la traduzione delle linee del concept alla produzione.\u00a0<br>Un\u2019impresa per nulla facile.\u00a0<br>Carica, l\u2019impresa, di costi e di vincoli.\u00a0<br>Da quelli tecnici, da quelli legislativi, passando per le norme di sicurezza e ambientali, passando per i diktat del marketing e del commerciale, le due divisioni operative, quelle che insieme al finance, governano i progetti dei centri stile.\u00a0<br>Una fatica immensa quella di far quadrare i conti, alla fine sono i soldi che contano.\u00a0<br>Tra quelli investiti e quelli del successo commerciale.\u00a0<br>I board, cio\u00e8 i tavoli di comando, decidono e non sempre azzeccano.\u00a0<br>Magari <em>kassando<\/em> una proposta del capo dello stile pi\u00f9 ardita e che proprio per il suo ardimento avrebbe incontrato ANCHE il favore commerciale.<br>Alla fine dell\u2019iter creativo, di progettazione, di industrializzazione, di realizzazione e di commercializzazione, l\u2019auto \u00e8 pronta.\u00a0<br>Entra prima nelle pagine dei giornali, passa per la pubblicit\u00e0 ed arriva in concessionaria.<br><br>Poi, in concessionaria, entra un rozzo qualunque, magari pure con due soldi, e la domanda \u00e8: \u201cma questo qui che cazzo ci capisce del design\u201d &#8211; e prosegue, l\u2019interrogativo \u201cche cazzo ha studiato in vita sua? Che educazione al bello gli \u00e8 stata proposta?\u201d &#8211; Ed ancora \u201cCosa legge? Quante volte \u00e8 andato a teatro? Ed un concerto (musica classica, serve sempre anche se ti piacciono di Deep Purple e Ronnie James Dio) l\u2019ha mai sentito? <br>Cosa mette nel piatto tutti i giorni, come fa la spesa? Trash food di pubblicit\u00e0?\u201d. Perch\u00e9, anche qui, avrei qualcosa da dire sui tempi di scongelamento e\/o cottura del trash ed una veloce\/issima preparazione del fresco di giornata.\u00a0<br><br><strong>E la sua sensibilit\u00e0 a che livello \u00e8? S\u2019emoziona per un panorama? <\/strong><br><strong>***** <\/strong><em>(vedi aneddoto toscano, in altra pagina per NON creare sgradite, a me, commistioni). <\/em><br><strong>S\u2019emoziona per un quadro? Per una scultura? Per la pagina di un libro? Sul finale di qualche film d\u2019autore ha cacciato una lacrimuccia? Quante volte \u00e8 entrato in un museo? Non di quelli che fanno figo tanto per dire \u201csono stato a parigi, al Louvre\u201d. <\/strong>O SanPietroburgo. \ud83d\ude09<br><strong>La Galleria d\u2019Arte Moderna a Roma, per esempio.<\/strong> <br>Dietro casa, l&#8217;ha mai visitata? <br>Dei Macchiaioli che sa?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-drivelife\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"GNAE0T70mO\"><a href=\"https:\/\/www.drivelife.it\/news\/2020\/04\/22\/toscana\/\">ANEDDOTO TOSCANO<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;ANEDDOTO TOSCANO&#8221; &#8212; #lucalife\" src=\"https:\/\/www.drivelife.it\/news\/2020\/04\/22\/toscana\/embed\/#?secret=UAlz4gQJM1#?secret=GNAE0T70mO\" data-secret=\"GNAE0T70mO\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-wide\"\/>\n\n\n\n<p>Insomma \u00e8 capace di apprezzare lo stile di un\u2019auto?\u00a0<br>Esaltarsi davanti ad una linea che segna il profilo della cintura, quella che tanti burini (anche colleghi) definiscono linea a cuneo solo perch\u00e9 davanti \u00e8 pi\u00f9 bassa che dietro?\u00a0<br>E\u2019 capace, s\u00ec sempre lui, quello che in una domenica di concessionari porte aperte, entra nel salone, di esaltarsi per giochi di luce di una fiancata?\u00a0<br>E\u2019 capace di vedere il gioco dei piani di passaggio tra gli sportelli posteriori ed il montante C e come si raccorda, il tutto, con il volume del bagagliaio?\u00a0<br>Quel bagagliaio che deve contenere i trolley comprati dal cinese a pochi euro e tra questi pure quello della suocera?\u00a0Che magari con un pezzo della sua pensione partecipa all&#8217;acquisto e quindi ha voce in capitolo?<br><br>Che cazzo ne pu\u00f2 sapere delle notti insonni del designer per risolvere quel passaggio, uno dei pi\u00f9 difficili di un\u2019auto? <br>Peraltro, qui in Mazda 3 risolto in modo egregio vista la quantit\u00e0 di lamiera che sta sopra la ruota.\u00a0<br>Inciso: a prima vista sembra pesante, nella vista laterale \u00e8 massiccio ma&#8230; proprio per giochi di luce e di piani nel movimento ottico che deriva da una visione attenta, risulta equilibrato e determinante nello stile e nella personalit\u00e0 della vettura.<br>Ecco, cosa cazzo ci capisce uno che passa le giornate con gli occhi sulla TV trash, non conosce un buon vocabolario di italiano e legge la stampa trash, quella ricca di pettegolezzi?\u00a0<br>Ecco che cazzo capisce?\u00a0<br>Uno che ha sensibilit\u00e0 uguale a zero.\u00a0<br><strong>Fatica sprecata quella del designer?\u00a0<br>Neanche per idea.\u00a0<\/strong><br>Alimenta le emozioni di chi sa apprezzare il bello, educa chi deve crescere.<br>E poi in ultima, cinica, analisi&#8230; <br><strong>CheCeFregaTantoImportanteE\u2019VENDERE<\/strong>.\u00a0<br>E pecunia non olet.<br>MAI.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-wide\"\/>\n\n\n\n<p><strong>La notizia:<\/strong> Mazda 3 ha vinto il World Car Design of the Year 2020.\u00a0<br>Un riconoscimento alla filosofia del design Kodo &#8211; Soul of Motion.\u00a0<br>In Mazda tengono a precisare che il premio sottolinea la maturit\u00e0 dello stile nella sua interpretazione pi\u00f9 moderna figlia del principio less-is-more.\u00a0<br>Principio che mi vede, sia dal punto di vista professionale che personale, molto in sintonia.\u00a0<br>Adoro gli spazi vuoti ricchi di significati proprio in forza del loro essere vuoti.\u00a0<br>Concentrano l\u2019attenzione sulle linee e sulle masse essenziali.\u00a0<br>In questo frontale, fiancata e volume posteriore di Mazda 3 sono un bella sintesi.\u00a0<br>Sintesi che, in perfetta sintonia, si ritrova negli interni.\u00a0<br>Interni che, nel caso specifico del modello in prova e fotografato, rappresentano un traguardo di ricchezza ed essenzialit\u00e0.\u00a0<br>Un po\u2019 per l\u2019accostamento cromatico con il grigio \u201cpesante\u201d della vettura, un po\u2019 per il ricco bordeaux delle finiture dell\u2019arredamento interno.\u00a0<br>Un colore che ha dato molto calore all\u2019abitacolo rendendolo ricco di spunti fotografici proprio in forza della sua essenzialit\u00e0.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/i1.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-90-scaled.jpg?fit=1000%2C665\" alt=\"\" data-id=\"22644\" data-full-url=\"https:\/\/i1.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-90-scaled.jpg?fit=2560%2C1703\" data-link=\"http:\/\/www.drivelife.it\/news\/?attachment_id=22644\" class=\"wp-image-22644\" srcset=\"https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-90-scaled.jpg 2560w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-90-620x413.jpg 620w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-90-1000x665.jpg 1000w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-90-768x511.jpg 768w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-90-1536x1022.jpg 1536w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-90-2048x1363.jpg 2048w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-90-640x426.jpg 640w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/i1.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-100-scaled.jpg?fit=1000%2C665\" alt=\"\" data-id=\"22645\" data-full-url=\"https:\/\/i1.wp.com\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-100-scaled.jpg?fit=2560%2C1703\" data-link=\"http:\/\/www.drivelife.it\/news\/?attachment_id=22645\" class=\"wp-image-22645\" srcset=\"https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-100-scaled.jpg 2560w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-100-620x413.jpg 620w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-100-1000x665.jpg 1000w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-100-768x511.jpg 768w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-100-1536x1022.jpg 1536w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-100-2048x1363.jpg 2048w, https:\/\/www.drivelife.it\/news\/wp-content\/uploads\/2020\/04\/LR5EE_MAZDA_3-AWD_SET01-100-640x426.jpg 640w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">MAZDA 3 \/ \u00a9lucaromano<\/figcaption><\/figure>\n\n\n\n<p class=\"has-drop-cap\">\u00a9lucaromanopix<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mazda vince il design award.\u00a0Ok.\u00a0Mazda, e con Mazda, molte case automobilistiche esprimono design di fascino.\u00a0La spinta alla magnificenza parte dai concept.\u00a0Vetrine della capacit\u00e0 immaginifica del titolare del centro stile.\u00a0E bravi sono in tanti.\u00a0Poi c\u2019\u00e8 la traduzione delle linee del concept alla produzione.\u00a0Un\u2019impresa per nulla facile.\u00a0Carica, l\u2019impresa, di costi e di vincoli.\u00a0Da quelli tecnici, da quelli legislativi, passando per le norme di sicurezza e ambientali, passando per i diktat del marketing e del commerciale, le due divisioni operative, quelle che insieme al finance, governano i progetti dei centri stile.\u00a0Una fatica immensa quella di far quadrare i conti, alla fine sono i soldi che&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":22638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[39,115,1,1477,81,53],"tags":[538,818],"class_list":["post-22637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-mazda","category-photo-book-mrlukkor","category-puntate-drivelife-tv-2020","category-test-drive-2","category-video","tag-lucaromanopix","tag-mazda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IL DESIGN - #lucalife<\/title>\n<meta name=\"description\" content=\"Mazda 3 proclamata World Car Design of the Year 2020, riconoscimento meritatissimo ma che apre una breve riflessione sulla capacit\u00e0 di apprezzare il lavoro del designer...\" \/>\n<meta name=\"robots\" content=\"index, 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